Home Work

Fred is a complete coat rack capable of offering three different functionalities within a single product: hang, mirror and sit. ¶ Fred's art direction, which includes naming, visual identity and photography, seeks to transmit the characteristic shape of the coat rack and the idea behind it, which is to offer the user the possibility of ordering their closest belongings in the same space, providing peace to their environment. ¶ Fred, in addition to being a proper name, is the Swedish translation of the word peace.


Art direction